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A Trademark registration protects your brand and provides you with the tools to prevent someone using similar signs and riding on the back of your business. Trademark (symbolizing a mark in trade) means a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from those of others and may include a shape of goods, their packaging, and a combination of colors. Essentially it is anything which identifies a brand to a common consumer. “Mark” includes a device, brand, heading, label, ticket, name, signature, word, letter, numeral, shape of goods, packaging or combination of colors or any combination thereof. Reasons why businesses like yours need brand protection- Trademarks protect your brand and goodwill, products and services. They give uniqueness to your brand. Trademarks are an effective communication tool. They speak for themselves. Trademarks make it easy for customers to find you. They set a bran